The editorial series “Inside with...” was part of a long-term collaboration between Muuto and Friends of Friends. The series follows practitioners in Berlin, Barcelona, San Diego, Copenhagen, Melbourne and Oslo, and has appeared online, across social media and in Muuto’s printed catalogue. I created the concepts, oversaw art direction and commissioned photography.

Photo credits: Anne Valeur, Joyce Kim, Felix Brüggemann, Maisie Skidmore, Daniel Farò, Benjamin Lund, Guillermo de la Torre.









ART DIRECTION & CONTENT STRATEGY

2025
WHISK JOURNAL

2024
GIVN BERLIN

2022-24
FRIENDS OF FRIENDS

2022-24
MUUTO

2023
WALTER KNOLL

2022
ON

(Selected work)

PHOTOGRAPHY COMMISSIONING

2022-4
FRIENDS OF FRIENDS

2019-21
MONOCLE

2019-21
KONFEKT

(Selected work)

PHOTOGRAPHY

2022-4
FRIENDS OF FRIENDS

2024
GIVN BERLIN

2020
BELLS AND WHISTLES

2019
THE BIKERS OF ESSO ROAD

2018
MALTA RACING CLUB

(Selected work)

VIDEO PRODUCTION

2023
WALTER KNOLL

2022
ON

2021
MATERIAL BODIES

(Selected work)